Inspiring change, amplifying voices, reshaping creativity
WE HATE PINK
Feminist community
We Hate Pink is a feminist community for women and non-binary people who work in creativity, media, and digital media.
We know what it’s like to feel stuck in systems that celebrate empowerment but demand silence.
To tick boxes for “diversity” while being asked to blend in.
To chase freedom in spaces that weren’t built for us.
That’s why we’re not here just to fit in; we’re here to change how things work.
We fight for fairer, more inclusive workplaces where all identities are seen, heard, and valued, especially those often pushed to the margins.
We believe in growing together, in sharing what we learn, and in supporting each other while navigating (and challenging) a system that often works against us.
Want to help us rethink what this industry could look like?
Meetups
Our events welcome women and non-binary creatives ready to drive change. Online or in person, we foster connection, creativity, and growth.
Join inspiring meetups with innovators, thought leaders, and activists reshaping the industry.
UPCOMING EVENTS
UPCOMING EVENTS
When creative work teaches us to confuse our worth with our productivity.
When “passion” becomes a polite word for exploitation.
This new We Hate Pink season starts here.
With a refusal to keep adapting.
With a need to pause, name things clearly, and question them together.
Creativity, advertising, and media often describe themselves as progressive.
But beneath the language, they still rely on hierarchy, extraction, invisible labour, and constant availability. These systems don’t stay external; they live inside us, shaping habits, expectations, and how we police ourselves at work.
In 2026, we’re creating spaces where dissent isn’t a radical pose, but a shared, everyday practice.
Mini-talks. Conversations. Practical resistance.
Work or dissent?
OUR SPEAKERS COME FROM
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OUR SPEAKERS COME FROM *
ABOUT US
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Founder
Was feminism a discovery or a choice for you?
It was first a discovery, then a conscious choice. I began calling “feminism” things I had always felt, even in my body: injustice, the imbalance of having to live in a world that wasn’t built for me, the need to prove more. In my field, I saw how female talent is exploited and made invisible. At some point I realised that recognising it wasn’t enough, you have to take a stand, even when it’s uncomfortable.
What does it mean to you to be part of a feminist community?
It means not feeling alone in naming the discomfort I live with. We Hate Pink is a space where feminism isn’t branding but practice, listening, conflict, and politics. A place where creative work can be told without sugarcoating.
First image, word, and emotion you associate with creativity
Image: hands that build
Word: possibility
Emotion: freedom (not the romantic kind, but the concrete one)That time I realised I was trapped in a cliché…
When I understood that even in contexts that define themselves as progressive or creative, freedom is not distributed equally. As a woman, you can be brilliant, radical, ironic, but only up to a point. Beyond that threshold, you become “difficult,” “too much,” “uncomfortable.” The cliché wasn’t only imposed from the outside; it persisted even where it should have already been dismantled. Recognising this was the first step toward no longer adapting, and also the drive to create We Hate Pink.
What is your “weapon” to fight the system?
Clarity. Naming things, creating collective spaces, and never stopping asking uncomfortable questions.
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Marketing and Communication Specialist
Was feminism a discovery or a choice for you?
For a long time, I observed the changes and listened to feminist voices without fully recognising myself in them or wanting to use the label. Then I realised those voices had helped me build an awareness that saved me from the long shadow of anger. Anger at control, insults, and the injustices of women’s everyday lives, including my own. Today, I’m proud to say I’m an intersectional feminist. I’ve chosen to question reality and to practice collaboration as tools of struggle and resistance.
What does it mean to you to be part of a feminist community?
It means finding alignment not in form, but in purpose. It means practising dialogue as an exercise in becoming aware of differences, and nurturing coexistence through respect.
What is the first image, word, and emotion you associate with creativity?
Image: the large camper van window while travelling, like a canvas for redrawing reality
Word: possibility
Emotion: empathy and connection
That time I realised I was trapped in a cliché…
At a work table, everyone was a man except me, waiting for a meeting to start. One of them commented on an award given to a woman professional, alluding to her “skills under the desk.” The most banal of clichés, so banal it was embarrassing as well as offensive. I asked for respect in my presence. Someone smiled.
What is your “weapon” to fight the system we live and work in?
Ignoring judgmental categories.
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Creative Director
Was feminism a discovery or a choice for you?
It began as a discovery, but now it’s a choice. For a long time, I hadn’t given a name to everything that connects me with other women who feel the pressure to always give more, to be perfect. Then, in one of my darkest moments, I discovered sisterhood.
What does it mean to you to be part of a feminist community?
Knowing that there is understanding, support, and a shared desire to create and change things. All within a single community… well, that’s home.
What is the first image, word, and emotion you associate with creativity?
Image: Holi, with an explosion of colours
Word: play
Emotion: happiness
That time I realised I was trapped in a cliché…
I collaborated with an agency where everything was fine until I expressed an opinion that went against my creative director’s. I explained my point of view and made it clear I didn’t want to continue working under those conditions. His only response was, “You see, Giulia, to do this job you can’t be too sensitive.” I never worked for that agency again, and in that moment, I wrote to Rossella.
What is your “weapon” to fight the system we live and work in?
Sharing. Always stating my point of view and explaining why, even when it doesn’t calm things down, is important.
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SENIOR COPYWRITER
Was feminism a discovery or a choice for you?
I think discovery and choice complete each other. When I started moving through the world on my own, studying abroad, working in a city far from my family and from familiar boundaries, I discovered that I belonged to what the world still, incredibly, considers a minority. And that, because of this, I had to defend myself. Feminism was this: discovering that I wasn’t alone, and choosing to build community wherever I was.
What does it mean to you to be part of a feminist community?
It means feeling safe knowing that there is still a space in my everyday life where I can practice critical, active, constructive thinking with people who share a similar way of looking at the world.
What is the first image, word, and emotion you associate with creativity?
Image: a blank page
Word: research
Emotion: pride
That time I realised I was trapped in a cliché…
When I arrived in Milan, I became a southern woman “seeking her fortune,” an immigrant expected to be grateful for having reached the promised land.
I like Milan, and I love the work and the opportunities it has given me. But from the moment I realised I was being seen through a “paternalistic” lens, I started working with energy (and a hint of anger) to bring the same opportunities and the same sense of fulfilment back to my region, Puglia.
What is your “weapon” to fight the system we live and work in?
Study and research have always been my favourite tools. If I once used them to grow, now I use them to understand, to never simplify reality, to develop empathy, and to share.
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QUEER INTERSECTIONAL SPECIALIST
Was feminism a discovery or a choice for you?
I was born into a feminist context: my mother was a union activist who fought for women’s rights in the workplace. When the MeToo movement swept through our lives, I was 23, and that was the moment I felt the need to take part, to be there. Today, feminism is the pivot around which my commitment revolves: as an activist, as a woman, as a person.
What does it mean to you to be part of a feminist community?
Being part of a feminist community like We Hate Pink means experiencing sisterhood on an everyday basis, deconstructing myself and deconstructing the world, and fueling the anger that drives my desire for change.
What is the first image, word, and emotion you associate with creativity?
My mother was at the poetry award ceremony where I was shortlisted. The feeling just before knowing I had won. The pride, no matter the outcome.
That time I realised I was trapped in a cliché…
When they didn’t want me to drive the van because I was “a woman.” Then I drove it, and very well, too. 🙂
What is your “weapon” to fight the system we live and work in?
Always and only irony.
MEET THE CHANGEMAKERS
Over the years, a passionate collective of creatives, advocates, and trailblazers has been shaping We Hate Pink— a bold movement championing feminism and gender equality in the creative industry. With voices as diverse as their visions, they have been united by a commitment to equality, authenticity, and breaking free from limiting labels.
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ANTONELLA BADCHKAM
Zine Contributor
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VERA PRADA
Zine Contributor
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NADIA PLAMADEALA
Zine Contributor
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TOSÌIN ALLI- FULANIA
Events organiser
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CAROLINE SCAPIN
Events organiser
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SARAH KESTENBAUM
Graphic Designer
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LORA BOJINOVA
Designer and the visionary behind our logo design
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AASHNA BATIA
Zine contributor
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Marco Matera
Strategist
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VALENTINA CIANCI
Strategist
Zine
Zine
We Hate Pink zine is a feminist platform sparking conversation and change.
Our stories challenge norms, inspire action, and explore gender diversity in and beyond the workplace. Through the zine, we share what moves, us, what challenges us, and what drives us to question and grow.
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A chi appartiene l'arcobaleno?
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The Business of Masculinity
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Brand Activism: From "We" to "Me"
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Guerrilla Marketing Was Never About Selling
Minitalks
Minitalk is a series of short, honest talks designed to make space for complexity, contradiction, and doubt. Our speakers openly question reality.
Each Minitalk is a moment of clarity, not because it provides answers, but because it refuses easy ones. Experts speak from lived experience, from inside their fields, and from inside the tensions those fields create.
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